Dartmouth College
I collaborated with Dartmouth College and the Hood Art Museum on a comprehensive branding effort for the Augmendo app. The result was a refreshed brand identity including a dynamic new color palette, a modern word mark, and an innovative logo.
Client: Dartmouth College, Hood Musuem of Art
Services: Naming, Branding, Visual Identity, Logotype, Icons, App Design, UX, UI
About
Augmendo – augmented reality mobile app, allows viewers to discover hidden details in two of Dartmouth College’s most treasured works of art. Designed in Dartmouth’s signature branded colors, targeting students and faculty at the College.
This augmented reality mobile app will provide an augmented experience to viewers of José Clemente Orozco’s Epic of American Civilization murals in Dartmouth Library’s Baker-Berry Library as well as Perugino’s masterpiece, now on view at the Hood Museum of Art.
Challenge
I was approached by Michael Gronas, Associate Professor at Dartmouth College, to develop the branding and design of the app.
The requirement was to develop a modern and user-friendly mobile app design and memorable branding identity so that the app would have a direct match with Dartmouth branding.
Solution
The initial identity branding and design phase of the app was approved directly with Associate Professor Michael Gronas, Associate Professor of Art History Mary Coffey, and Associate Professor of Art History Nicola Camerlengi.
My design concept incorporates the Dartmouth logomark + the Letters “A” and the “AP Application” icon. In doing so, we maintained the College’s identity but in an actual augmented reality solution.
Outcome
The branding identity and design of the Augmendo app developed by our team positively influenced the further development of the app, which ultimately became a successful project for faculty and students at the college.
The team plans to expand the project to other works on campus and make Eyenotes available as open-source software to other museums and institutions.
