Biron
Biron is a healthcare provider focused on offering a wide range of medical products and services designed to support patient health and wellness. With a commitment to quality care and innovation, Biron sought to enhance their digital presence with a dedicated e-commerce platform for healthcare products.
My role involved designing a full e-commerce experience for Biron’s new online store. In collaboration with the team at MageMontreal, I delivered UX/UI design that included everything from the homepage and product category pages to individual product details, shopping cart, and checkout.
Client: Biron, MageMontreal
Services: UX/UI Design
About
Biron aimed to launch a new online store to make their healthcare products more accessible and provide a seamless shopping experience.
The primary challenge was to create a user-friendly design that streamlined the shopping process from browsing to checkout, while aligning with Biron’s trusted healthcare brand.
Challenge
The project required thoughtful UX/UI design, ensuring that every stage of the user journey—across pages like the homepage, product category pages, individual product pages, and the shopping cart—was intuitive and optimized for conversion.
Additional attention was needed to design various pop-up windows and interactive states to enhance user interaction and guide customers smoothly through the buying process.
Solution
I developed a cohesive design across essential pages, including the homepage, category pages, product detail pages, and the shopping cart. Each page was designed with a focus on accessibility, brand consistency, and a clear, user-friendly layout that allows shoppers to easily browse, compare, and add products to their cart.
Designed multiple pop-up windows for features such as cart updates, special offers, and account login, as well as various states (like item added, error, and success messages) to provide users with immediate feedback throughout their shopping experience.
From browsing to checkout, each step was carefully mapped out to minimize friction, with intuitive navigation, quick access to product details, and a streamlined cart and checkout process.To support scalability, I developed a design system that included custom icons, typography, and color schemes, ensuring visual consistency across the online store.
Outcome
The result was a user-centric, visually appealing e-commerce website that effectively combined healthcare trustworthiness with an optimized shopping experience.
The new online store not only met Biron’s needs for accessibility and ease of use but also improved customer satisfaction and conversion rates.
